Research on Platform of Testing Reference Point Effect under Managerial Decision-making Simulation Environment
نویسنده
چکیده
Reference point effects of top managers exerts an influence on managerial decision-making behaviors. We introduces the main idea of developing the decision behavior testing system designed for top manager in team task circumstance. According to the theory of the reference point effect, study of testing experiments in the reference point effect is carried out. Under managerial decision-making simulation environment, a platform is designed for testing reference point effect. The system uses the outcome of the value of the reference point to report the characteristics of the decision behavior of top managers. Keywords—reference point effect, decision-making behavior, top manager, managerial decision-making simulation environment.
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